et tu, brutalist?

Travis Hallenbeck's bookmarks ruined a perfectly good day with a link to Brutalist Websites, a page that equates an institutional, raw-concrete building style of the mid-20th Century with current simple or (simple-looking) web design. It lifts a quote from Wikipedia (like a college student using Cliff's Notes for a term paper):

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of some 1930s and 1940s architecture.

And adapts it to web design:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.

Changing "some 1930s and 1940s architecture" to "today's web design" supposedly establishes the premises that (i) websites are like architecture (ii) there is a generational preference for "rough" design. The authors go on to ask a variety of webpage designers a leading, when-did-you-stop-beating-your-wife type question, "Why do you have a Brutalist Website?" Below are a couple of examples:

Ryder Ripps

Q: Why do you have a Brutalist Website?
A: Because all smart people on the internet do. Look at Tim Berners-Lee's website. My life can not be summed up in a parallax scroll.
Q: Who designed the website?
A: Me
Q: Who coded the website?
A: Me
Q: With what kind of editor?
A: Notepad

http://ryder-ripps.com

And

Christopher Wool (Luiza Dale)

Q: Why do you have a Brutalist Website?
A: PLAYLAB, INC. was commissioned by the artist Christopher Wool to make a simple website of his entire body of work. The website was to have no thumbnail images of the work, not to display them together but to list the art in chronological order in a straight-forward archive. All typography is the same size and the information is broken down into categories, focusing on the index of Wool's work.
Q: Who designed the website?
A: PLAYLAB, INC.
Q: Who coded the website?
A: PATRICK STINNETT
Q: With what kind of editor?
A: CraftCMS

http://wool735.com

If we accept the architectural analogy, what is the "raw concrete" here? Ripps made his own website, using Notepad (let's assume that means the free source code editor, not Microsoft Notepad) and Wool hired an ad agency that used a professional content management software. There is too much space between these methodologies for "brutalist websites" to have much meaning. Brutalist Websites consists of a single, too-large page of screenshots of a wide range of sites. Some are crude-looking (raising the possibility that the Brutalist Websites authors are confusing Brutalism with Art Brut) and some, like the Wool page, are sophisticated designs working hard to look simple. Some are art/DIY and some are sales/corporate. Also, what younger generation? Both Ripps and Playlab have been at it for at least ten years. What dominant elders are they reacting to, at this point? Let's conclude with a parody interview:

Tom Moody

Q: Why do you have a Brutalist Website?
A: What are you talking about?
Q: Who designed the website?
A: It's a WordPress theme
Q: Who coded the website?
A: WordPress.org
Q: With what kind of editor?
A: I don't know

https://tommoody.us