Followed a link to a Wired story of minor interest (about tooth flossing); they allowed me to read about three paragraphs before a big pop-up appeared smarmily announcing HERE'S THE THING WITH AD BLOCKERS...
They wanted me to subscribe or turn off Ghostery, I suppose. I took option number three, IT'S A BIG INTERNET, FULL OF CONTENT BESIDES YOURS... and clicked away from the story.