URL-shortener web utilities such as bit.ly, tinyurl, etc, which convert well crafted blog titles into Mxyzptlk (Superman's foe), messed up the whole naming scheme of the web, what was left of it, and the forced anonymity, duh, provided yet another tool for phishers and scammers to hide behind.
So, instead of the logical thing, which is to go back to clear and comprehensible URLs such as http://www.tommoody.us/archives/2013/05/23/short-urls-for-tiny-minds/ (which aren't really all that long), what we need is... another web utility to find out what long URLS are hiding behind short URLs! Behold once again the genius of Silicon Valley.