Google must be snickering in the back office these days about their famous "do no evil" pledge. Besides all the consumer spying, er tracking, they do and rolling over for law enforcement, they're getting aggressive about combining and Zuckerizing their various subsidiaries to make you a sitting "unitary identity" duck.
(On my pseudonymous YouTube account they are harrassing me bloody murder with popups to give them my all-important real name. The first name starts with F and the last with U; I tried to delete my account last night and discovered the "Close" button isn't connected to anything.)
Speaking of ducks, am going to try using DuckDuckGo as an alternative search engine for a while. It comes recommended and boasts "no tracking." Will let you know after a few weeks if this is an alternative to the three-company web.