Q. Outside of that, a more general question, which you're free to answer here or on your blog or not at all: why does football matter to people? Does it matter? Is this football partisanship a social project, or does it have some cognitive or ethical value? Specifically, I'm looking for an answer that isn't equally applicable to every other form of human activity.
A. [Grunts... cursing... sound of beer bottle breaking]