A few months ago was having a conversation about the '60s and someone said "but it was really only Andy Warhol who marketed himself both in the fine art and commercial realms." I said no, many more got bit by the bug, even Donald Judd, who appeared in Harper's Bazaar posing with a woman wearing a "minimalist dress" (his wife at the time, dancer Julie Finch) and famously sold "art furniture." Found the pic in question on the, um, internet: look and weep, all you who might think Judd was a stern mandarin figure aloof from the process of mass media promotion, alone in the studio with only a T-square for company. Here he is, "workin' it." (The green stripe is a scanning error, not art.)
hat tips Bill Schwarz and James Meyer